Areas to Fill out on the “Goal page” and “Funnels”
When registering Analytics, you will need to enter information in the “Goal page” and “Funnels”.
By setting them appropriately, the “Funnel Analysis on Your Company’s Website” report will be produced correctly.
In other words, if these two are not set appropriately, you will not be able to utilize the KOBIT reports to its full potential.
What are “Goal page” and “Funnels”?
About the “Goal page”
The page that will act as an indicator of whether the goal of the website was achieved.
At KOBIT, you have an option to choose from the goals registered on Google Analytics.
About the “Funnels”
Pages that are expected to be accessed by the users prior to arriving at the Goal page.
At KOBIT, you are able to choose a relative path URL from the three options of a partial match, complete match, or regular expression. Also, you can choose up to 5 pages in total.
However, if you are conducting cross domain tracking with Google Analytics, please see the related question “What do I enter on the ‘Funnel’ if I am conducting Cross Domain Tracking?” and set up accordingly.
Example: E-Commerce websites where the main goal is to have customers purchase a product
Goal Page…
A page that shows messages such as “Thank you for your purchase” after the customer clicks the purchase item button.
When this page is shown, it means that the goal to have the customer “purchase the item” was achieved.
Funnels…
The pages that users access prior to arriving at the Goal Page like above. Examples of these pages include: “List of Products,” “Cart,” “Shipping Address Information,” “Credit card Information” …… etc.
In these cases, in the KOBIT Funnels, you should enter:
|
Step |
Name |
Path |
Filter |
|
1 |
Enter page with list of products |
/product |
Complete match |
|
2 |
Save to cart |
Cart |
Partial match |
|
3 |
Show page to enter address |
/address |
Complete match |
|
4 |
Complete entering address |
/address_complete |
Complete match |
|
5 |
Complete entering credit card information |
confirm |
Partial match |
It would make the report easier to read if you name each step according to the action taken by the user, such as “Show XXX” or “Complete XXX”.
Example: Recruitment/staff agencies where the main goal is to have users to contact them
Goal page……
A page that shows messages such as “Thank you for your inquiry” after the user enters their information, and clicks the send button.
When this page is shown, it means that the goal to “get the user to contact the company” was achieved.
Funnels……
The pages that users access prior to arriving at the Achievement Page like above. Examples of these pages include: “List of job openings,” “Job change success rate,” “Confirmation page after the user filled out the Contact Form” …… etc.
Just as it was for the E-Commerce website, make sure to enter the path as a complete match, partial match, or regular expression, and set the name according to the action taken by the user.
Confirm Goal page and Funnels page on Google Analytics
If you use Google Analytics regularly, you probably have set a goal for each View. If you use the same Achievement Page and Process to Achieve Goal on KOBIT, it would help create a Funnel Analysis Report of even higher quality.
In order to see the goals set on Google Analytics, please follow the steps below:
1. Choose “Goals” from the “Admin” tab 
2. Confirm the name of the goal (in the screenshot, the name is set to “register for an account”)
3. Enter Goal Page URL and Funnels URL (both relative paths)
Things to watch out for when registering Analytics
In the current Analytics Registration screen, it is possible to select a goal that is set in Google Analytics for the Achievement Page. However, the user must enter the Funnels page directly.
As in the screenshot above, users are able to choose from the partial match, complete match, or regular expression in relative path form and enter the page URL into the Funnels page. However, please note that good analyses cannot be conducted in the following cases, so please be careful before registering.
- Is conducting cross domain tracking on Google Analytics (in this case, please see here)
- Entered absolute paths
- Chose “partial match” in the filter even when assuming complete match
- The regular expression was not entered correctly
- Has typos
- Entered Funnels that are not related to the Goal Page
Also, the regular expression that can be used when the user selects “regular expression” corresponds to what could be used in Google Analytics. For details, please see this page.
Even if the relative path URL for the Funnels page is not set on Google Analytics, the user is able to enter a relative path URL according to the explanation found on this page.
If the relative path URL for the Funnels is correctly set on Google Analytics, (unless you wish to perform a special analysis) you can enter the same relative path URL for the Process to Achieve Goal on the KOBIT Analytics Registration page.
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