From the list of keywords (PC) , this page extracts only keywords that could be improved, in other words, keywords that have lower-than-average CTR.
Also, this page will arrange the list of keywords according to the number of clicks that could be increased, in descending order.
In general, it would be most effective if the improvements are made based on this order.
1. Target website
This section will show the URL of the website registered with KOBIT.
2. Search Keyword
This section will show the keyword that the user searched to access the website.
3. Number of clicks
This section will show the number of times the website was clicked, by each keyword searched.
4. Number of times the website as shown
This section will show the number of times the website was shown on the user’s search results, by each keyword searched.
This section will show, by each keyword, the calculated ratio of the number of times the website was shown in the search results versus the actual number of times the website was clicked. If the CTR is high, it means that the title or the way the description is written is successful. If the CTR is low, it means that these factors are not done successfully.
6. Order of appearance
This section will show the order of appearance on Google by each keyword searched. However, since the order fluctuates depending on the day and time, we will extract the number by taking the average of the survey period.
7. Number of clicks that could be increased
The average CTR is decided by the order of appearance. This section will show how much the number of clicks will increase if the lower-than-average CTR keywords are improved to the level of the average CTR.