Daily fluctuation chart (PC)

Overview

From Search Consoles, this section will obtain the main data of 1000 inflow keywords of PC users, and analyze whether there has been an improvement from the previous month, as well as the daily trend.

Report Image

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Sections

1. Search keyword

This section will show the keyword that the user searched to access the website.

2. Areas of analysis

Number of times the website was shown

This section will show the number of times the website was shown on the user’s search results, by each keyword searched.

Order of appearance

This section will show the order of appearance on Google by each keyword searched. However, since the order fluctuates depending on the day or time, we extract the number by taking the average of the survey period.

CTR

This section will show, by each keyword, the calculated ratio of the number of times the website was shown in the search results versus the actual number of times the website was clicked. If the CTR is high, it means that the title or the way the description is written is successful. If the CTR is low, it means that these factors are not done successfully.

Number of clicks

This section will show the number of times the website was clicked, by each keyword searched.

3. Average of previous month

For every search keyword, this section will show the following average data of the previous month: the number of times the website was shown, order of appearance, CTR, and number of clicks.

4. Average of current month

For every search keyword, this section will show the following average data of the current month: the number of times the website was shown, order of appearance, CTR, and number of clicks.

5. Trend

This section will compare the averages of the previous month and the current month, and if there is an improvement, it will show “↑”; if there is a decline, it will show “↓”; and if there is no change, it will show “→“. Also, if it is “↑”, the cell will be colored in green, and if it is “↓” the cell will be colored red.

6. Daily data

For every search keyword, this section will show the daily data of the number of times the website was shown, order of appearance, CTR, and number of clicks. Also, compared to the month’s average, if the value has improved, then the cell will be colored in green, and if the value has declined, the cell will be colored in red.

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