List of keywords (PC)

Overview

From Search Consoles, we obtain main data of inflow keywords of PC users, and evaluate whether there are opportunities of improvement for each keyword. This analysis will be performed for 1000 keywords.

Cells colored in blue mean that the keyword has been relatively successful, and cells colored in red mean that the keyword has not been successful.

Report Image

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Section

1. Target website

This section will show the URL of the website registered with KOBIT. 

2. Prospects of increase in clicks

This section will calculate and show how much the number of clicks will increase if the articles with low CTR are improved.

3. Search keyword

This section will show the keyword that the user searched to access the website. 

4. Number of clicks

This section will show the number of times the website was clicked, by each keyword searched.

5. Number of times the website was shown

This section will show the number of times the website was shown on the user’s search results, by each keyword searched.

6. CTR

This section will show, by each keyword, the calculated ratio of the number of times the website was shown in the search results versus the actual number of times the website was clicked. If the CTR is high, it means that the title or the way the description is written is successful. If the CTR is low, it means that these factors are not done successfully.

7. Order of appearance

This section will show the order of appearance on Google by each keyword searched. However, since the order fluctuates depending on the day and time, we will extract the number by taking the average of the survey period.

8. Number of clicks that could be improved

The average CTR is decided by the order of appearance. This section will show how much the number of clicks will increase if the lower-than-average CTR keywords are improved to the level of the average CTR.

 

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